History of the Water Jug

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Whisky Jugs were born initially as a marketing and promotional tool. Whisky lovers like to add a little drop in the dram to soften the alcohol and sometimes mellow the overall taste. Over the last two hundred years, these 'Water Jugs' or 'Pub Jugs' have been given away free by distilleries to promote their products.

Other advertising jugs or water pitchers (American) are still used to serve water, and more commonly have been used to promote the sales of beers, wines, cigarettes and liquors.

The use of jugs as an advertising tool has led to an increase in their production which in turn has led to the many differing designs, colours, shapes and sizes. This has also seen them become increasingly collectable. There collectability is also due to the fact that many famous and renowned manufacturers have been enlisted to produce these jugs. Royal Doulton, Wade, Seton Pottery, T G Green, Minton, Shelly and Buchan to mention just a few, all produced jugs for the large distilleries and breweries, with their own individual designs and shapes which easily identifies their company and product.

Whisky Jugs may be found almost anywhere from antique shops, auctions, flea markets to charity shops and car boot sales and of course on this site!

Prices for jugs can range from as little as a few pence to thousands of pounds making this an affordable hobby for any budget..